The Hip Hop Chronicle UK

Island Def Jam and Procter & Gamble have announced the lauch of a new hip-hop record label called TAG Records.

It will be lead by Jermaine Dupri who will set the creative vision for the label as well as signing and developing new talent. 

New artists can look forward to a multi-million dollar marketing effort, which is unprecedented for new artists.

TAG will also set up initatives to encourage those from urban communities to get involved in hip-hop.

New President Jermaine Dupri is exicted by the label prospects

“Today, we make history in the music industry with TAG Records … This label is going to provide new artists with a chance of a lifetime. New artists will receive ten times the typical marketing support - a first in the industry. I’m hand selecting and molding these artists to make history in hip hop.”

Jeff Straugh, Vice President of strategic marketing for Island Def Jam echoed Dupri’s words

“This partnership marks an industry first. This is a breakthrough model that will set the stage for innovative collaborations at Island Def Jam Music Group … This is a non-traditional approach that blends our most valuable assets: the artist and their music, with the power of brand marketing.”

www.tagrecords.com

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