All of the readers of The Hip Hop Chronicle are aware of the good work that Cyrus Webb from Hop & Books is doing. Now a car dealership in Jackson (MS) is set to lend a hand to the movement.

Next of Kindredz Automotives, has agreed to donate a vehicle to help support the work that Cyrus is doing. Carlos “Jokah the General” Sims has known Webb for over four years, and currently is being managed by him. Sims is also part of the Hiphop and Books coalition that Webb formed to encourage reading among music lovers. His group’s song “Welcome 2 Da Jack” is featured online at http://www.hiphopandbooks.com as well as on the compilation cd produced by the organization. When he saw that there was a way he could help outside the music, he jumped at the opportunity.

“Cyrus does so much out of his own pocket to help others when it comes to reading and promoting the arts that I was glad to give something to him,” say Sims, 30. “Next of Kindredz is to help the people, and helping begins with family. He is like family to me, and I know this will help to keep his mission going.”

To date, Conversations Book Club has hosted more authors than any other book club in the country, over 50 to date! The group was recognized in February 2008 during a ceremony in New Jersey for its commitment to literacy, and Webb has been featured on BET and endorsed by recording artists such as C-Murder, Jon Boy (VH1’s The White Rapper Show), Universal recording artist Josh Gates and others.