The Hip Hop Chronicle UK

Genius Products, 7 Studios & QD3 have all hooked up to produce a new Hip Hop video game. Scratch: The Ultimate DJ.

Image from the game

Developed by 7 Studios with creative input from music legend Quincy Jones IIIScratch combines free-form DJ tricks with great rhythm game-play. Scheduled to arrive in stores next spring, Scratch is set in distinctive urban environments and features songs from the biggest names in Hip Hop.

Trevor Drinkwater, the CEO of Genius Products said

“We are thrilled to be teaming with 7 Studios and Quincy Jones III to release a cutting-edge game that captures the vital energy of hip-hop culture”, said Trevor Drinkwater, President and CEO of Genius Products. “We’re confident that Scratch will take interactive music gaming to the next level and excite a large and relatively untapped fan base.”

Quincy Jones III added

“With the recent success of music-driven videogames and the dominance of urban culture in the youth market, the potential for Scratch is endless … Having spent 20 years as a music producer for artists such as Tupac, LL, and Ice Cube, it is rewarding to work with 7 Studios, Genius and Genco to ensure that there is authenticity in every detail of this game … Scratch will feature original recordings from the catalogs of many top urban artists and will allow players to re-imagine songs on the fly and add their own creativity … This feature sets it apart from other music rhythm games and makes it a dream come true for both casual music fans and serious DJs/producers.”