During an album listening session, Kanye played his new album ’808′s & Heartbreak’ for selected media and guests.
After hearing listening to the album, Kanye took a Q&A session.
When asked about his single ‘Love Lockdown’, Kanye explains why he chose to make the single.
‘This is a wakeup call … people in music get comfortable … Rappers get comfortable’.
Kanye said this was the case with Beyonce.
‘Rihanna was the best thing to happen to Beyonce’, referring to Rihanna’s rise to stardom suggesting Beyonce had to set the musical bar higher.
Kanye believed that Beyonce did this with her new video ‘Single Ladies (Put A Ring On It)’. He expressed his respect and love for it, while saying it was a concept that he never would have come up with.
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