The Hip Hop Chronicle UK

Fat Joe has taken his love for sneakers by launching his own line of sneaker wipes. 

The veteran rapper has teamed up with a Miami-based company to launch ‘Swift Kick Sneaker Wipes’ which is designed to keep your shoes dirt-free.

The man behind the product, Oz admits bringing Fat Joe onto the project was the right decision.

Speaking to Hip Hop Weekly, Oz said

“Fat Joe heard about what I was doing through a mutual friend. I already had a partner, who agreed to back me, but I felt the tightest person to endorse the product was Fat Joe, who is like a sneaker king. He’s got like, 5,000 pairs of sneakers.”