50 Cent believes that his brand new fragrance wont only make men smell great but also give them more self confidence.

The rapper who recently launched his new scent “Power by 50 Cent” , says customers will get an ego boost from the aftershave.

“It helps to boost your self-confidence. It’s important to look good and even more important to smell good. What good are the best clothes if you smell bad?”

50 added that wont need the self-confidence even though he’ll use the fragrance himself.

“I already have the necessary self-confidence – otherwise I would have never been a successful hip-hop artist. My record label wanted me to be different at times, more politically correct. But to give into that would have only proven a bad character. If you’re not sure about yourself you’re not suited for the hip-hop business.”