I caught up with Steve Rifkind during his stay in London. It was a great honour for me to sit down and interview someone who has done alot for Hip Hop music.
In this first part of the interview, I get Steve to break down the Duck Seazon lyrics where RZA says “Stev Rifkind must be sniffin”.
We then get onto speaking about Steve’s first encounters with artists.
He explains how Havoc (Mobb Deep) lit up a blunt during their firs meeting and caused a fire alarm to go off.
I ask him to talk about the first time he met Melanie Fiona and how he thought her manager was “breathtakingly beautiful” and at the time he had just turned single!
The Loud & SRC founder also describes a 16 year old Dame Dash as a “cocky motherfucker” who came into Steve’s office shouting and screaming with his cousin. Rifkind once thought Roc-A-Fella would be his competition.
Steve Rifkind tried revealed he tried to sign Jay-Z but was was frustrated that the Chairman of BMG wouldn’t sign Jigga that he threw everything off the Chairman’s desk.
There’s also a great story about Steve Rifkind throwing a chair threw a window over a Wu Tang record and being led out of the building in handcuffs.
Part 2 coming tomorrow. It includes stories about Akon, Tupac and did the Wu Tang Clan set up Steve by placing a Phantom intern at the label?










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