Earlier this evening I had the chance to interview Birdman at his hotel in London.

Lil Wayne is in town for some shows and Birdman is also promoting his new album “Priceless”, which is out November 20th.

In this interview I speak to Birdman about whether the music industry makes business sense considering the unpredictability of music sales.

We speak on what Lil Wayne can achieve given that Carter III has given him a great springboard. Birdman speaks on Wayne’s diversity and why it’s important to have that now.

He also addresses whether or not he’s worried about the lukewarm response to Rebirth.

Baby reveals that Rebirth, Carter IV and the Young Money album will all drop on the same day, which is December 14th.

A new track from Kevin Rudolf will be releasing next week. It’s called “Cash Money Hero’s” and will feature Lil Wayne, Birdman & Jay Sean.

Baby also revealed that Cash Money UK has been set up.

We briefly speak on Jay Sean going number 1 in the States!

And finally we speak about Drake. Baby dismissed whether Drake is feeling the pressure of being Hip Hop’s next superstar.

I also spoke to Birdman about The Hot Boys Reunion. He says the summer is the best time for it. The album is pretty much done he says.

Here’s the audio - http://www.zshare.net/audio/66731386d692c419/

Tags: Birdman, Birdman Interview (Video), Carter IV, Cash Money, Cash Money Label, december, Drake, Hip-Hop, Interview, Jay Sean, Kevin Rudolf, Lil Wayne, London, Music, Nicki-Minaj, Pressure, Rap, rebirth, Sales, UK, Video, Young Money, youtube

Recently Flo-rida sold 470,000 in his his first week. It sold on the strenght off the single ‘Low’, whcih didnt even appear on the album. Hip-Hop isnt selling as well as it could ditigitally in compariosion to other genres. Two indie record labels are hoping to raise the sales of Hip-Hop music. 

Amalgam Digital and Def Jux will embark to raise the profile of artists. They will be employing new strategies like ‘new strategies like additional bonus tracks or a cappella versions of the album or exclusive digital-only albums’.

Amalgam general manager Jay Andreozzi went on to say;

‘An example of the latter is Joe Budden’s “Mood Muzik 3.5.” The digital-only album was made available earlier this year exclusively on Amalgam’s Web site before the release of “Padded Room,” the New Jersey rapper’s official sophomore release, due this spring via the label. In addition, a limited-edition a cappella version of “Padded Room” will be made available free to fans who buy the album from the Amalgam site’.

Source: http://www.reuters.com/article/internetNews/idUSN2924000120080301?rpc=401&

Is this the way forward? Will it work?

Tags: Digital, Flo-Rida, Hip-Hop, Low, Music, News, Reuters, Sales